Welcome back to the final post of this three-part special. This week we’ve got some real gems for you as far as footwear brands that you might well not know. Read on…

  1. SUPRA

At the time of writing, I can safely say that Supra is no longer ‘underrated’, so this is a little bit of a cheat. But having said that, despite their global success, they still haven’t become a household name over these shores. Their most iconic style is the Supra Vader (above left) a high top shoe with a large panel. The simple design enabled Supra to create many colourways and styles which have proven extremely popular over the last year. Their new high top is fast becoming a much sought-after piece of footwear.

  1. ALIFE

Alife is another brand based out of NYC. We rarely see them here in the UK but they really know how to create a great high top.


Not notoriously known for producing footwear, ‘The Hundreds’ still came out strong with their Spring/Summer 09 collection. A great change from Vans, their styles are awash with vibrant colours, helping bring a little LA to the UK. Perfect for our small bursts of summer sun.


Gourmet is a brand that takes is influences from Italian-American culture and mixing luxurious fabrics with sneakers is a risky business but these guys seem to effortlessly pull it off. These are a mix between shoes/trainers with a fashionable twist, though however you want to label them, there’s no denying that these kicks will turn heads. Great for guys who want people to comment on their footwear and are looking for something a little different. Match these with some fitted jeans, a tidy jumper and Oliver Peoples glasses, and you’ll look so good!

  1. FEIT

It’s funny that no-one else thought of a name like this for a footwear brand. Fiet are one of those labels that I stumbled upon whilst browsing the internet and took to immediately. They say all products are made using Specialized FEIT Komponentry to ensure highest possible standards. And that can only mean a good thing…right?

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